Activation
Campaign
Lead with authenticity on our physical lemonade stand from CMF to graphics.
Crew brief · Confidential
NSW Lollapalooza
Lemonade Stand
Section 01
The Approach
Apparel
K-Pop
Create a compelling reason for people to make the journey and purchase an exclusive hoodie.
- External posts
- 8.2 or 8.3
- Internal recap
- 8.7
- Stills
- 8 beauty · 8 coverage
- Video
- 1 × 30 sec
Section 02
‘Sweet & Sour’ Hoodie
Section 03
Content Capture Ask
Internal Recap
- Who
- For Internal Use & Recaps only
- What
- Short form AV of outside + inside buzz and Karina post
- When
- 8.7
External Posts
- Who
- NSW Digital + Comms
- What
- 1 Post, 8-10 hero assets. Product, In-Store Lemonade Stand/Lemonade, Consumers
- Where
- IG Stories + In-Feed Posts
- When
- 8.2 or 8.3
Additional Considerations
Stills
- 8 stills beauty shots, 8 stills event coverage
- 1080x1440 for in-feed carousel
- 9:16 for stories
Video (Internal ONLY)
- 1 recap edit - 30 seconds
- 16:9 Aspect Ratio - no social cuts needed this is for internal recap only.
Music
- This is internal only so we can pick anything and not license.
Posting Flow
- Will depend on coverage availability and timelines of media channels from our comms team, we’ll follow up once we have more information, but Nike team will own connecting the dots here once we have final assets.